Abu Dhabi, UAE – Thursday 11th April
2019: The UAE
public has come out in force to embrace the sport of jiu-jitsu and its values
as part of an expansive community outreach programme launched by the UAE Jiu-Jitsu
Federation (UAEJJF), the official authority for the sport in the Emirates, ahead
of the Abu Dhabi World Professional Jiu-Jitsu Championship (ADWPJJC) 2019.
The outreach roadshow, designed to raise awareness of
the sport to all members of society and share its values of tolerance, respect, loyalty, teamwork and
appreciation, has visited a host of key public locations, including malls and
parks across Abu Dhabi with athletes giving jiu-jitsu demonstrations and
spectators getting the opportunity to play their part in building on the
championship’s legacy at the interactive Jiu-Jitsu hub.
So far, the roadshow has visited Ripe
Market at Umm Al Emarat Park, Bawadi Mall in Al Ain Marina Mall Abu Dhabi, Al
Wahda Mall and Reem Central Park.
UAE residents of all ages and nationalities have
posed for their own special jiu-jitsu-themed pictures at the hub and gained
insights into the sport, including the sacrifice of the athletes in their
pursuit of glory and realising their dreams of appearing at the Abu Dhabi World
Professional Jiu-Jitsu Championship.
“A major objective for this year was to build on
the tremendous success of the past 10 editions of the Abu Dhabi World
Professional Jiu-Jitsu Championship and continue to spread the values of
jiu-jitsu to as wide an audience as possible. The response to the outreach
programme has been extremely positive and local communities have shown a keen
interest to learn more about our sport,” said Mohammed Hussain Al Marzouqi, Director
of Marketing and Finance, UAEJJF.
“With high levels of engagement with the
country’s youth – the next generation of jiu-jitsu heroes – the future of the
sport in Abu Dhabi and beyond looks bright.”
The community outreach programme now
moves on to Yas Mall on 12 and 13 April, where mall-goers will be able to visit
the interactive Jiu-Jitsu Hub between 10 am and 10 pm at the Boulevard in the
The Master classes demonstrations will
also visit the Al Muneera Community on 12 April, while the Ji-Jitsu Hub moves
to Abu Dhabi Mall from 16-17 April.